The bulls eye diamond dial configuration on the yellow gold Day-Date 36 represents one of Rolex's most distinctive and collectible dial executions, commanding significant attention among seasoned collectors who recognize its rarity in the contemporary market. This 118398 reference showcases the perfect synthesis of the Day-Date's presidential heritage with the mesmerizing concentric pattern that earned the "bulls eye" designation, rendered in 36mm of solid yellow gold case construction. The Oyster bracelet pairing creates an intriguing juxtaposition against the Day-Date's traditionally presidential presentation, offering collectors a more understated yet equally refined wearing experience. In unworn condition, this particular example preserves the factory-fresh execution that makes the diamond-set bulls eye pattern particularly captivating under varying light conditions.

Key Features & Specifications

• Bulls Eye Diamond Dial — Concentric ring pattern with diamond hour markers creates the distinctive "bulls eye" effect that distinguishes this dial from standard Day-Date configurations
• 36mm Yellow Gold Case — Classic proportions in solid 18k yellow gold with polished finish, representing the traditional Day-Date sizing before the introduction of larger variants
• Reference 118398 — Part of the modern Day-Date series featuring the robust 3155 automatic movement with instantaneous day and date changes at midnight
• Oyster Bracelet Integration — Solid yellow gold three-piece link Oyster bracelet with Oysterclasp, offering a sportier alternative to the signature President bracelet
• Day-Date Complications — Full day display at 12 o'clock with Cyclops-magnified date at 3 o'clock, both changing instantaneously at midnight
• Unworn Condition — Factory-fresh presentation with original finishing, protective stickers, and uncompromised case geometry throughout

About This Timepiece

• Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
• Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
• Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
• Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.