Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 278274 wrj
- Bezel
- Fluted
- Dial
- White Roman
- Bracelet
- Jubilee Bracelet
- Availability
- In stock
About this watch
Powered by Rolex's perpetual, self-winding caliber 2236 movement, the Rolex Datejust 278274 represents a masterclass in precision engineering within its refined 31mm white gold case. The white Roman numeral dial creates striking contrast against the warm precious metal case, while the movement's paramagnetic blue Parachrom hairspring ensures accuracy even when exposed to magnetic fields up to 15 times stronger than standard antimagnetic watches. This reference 278274 houses the same foundational architecture that has driven Datejust watches for decades, now enhanced with modern Rolex innovations including the Chronergy escapement that improves energy efficiency by approximately 15 percent over previous generations.
Key Features & Specifications
- 31mm White Gold Oyster Case — Crafted from Rolex's proprietary 18ct white gold alloy, providing both luxurious appearance and exceptional corrosion resistance in the brand's most elegant proportions
- White Roman Numeral Dial — Crisp Roman numerals at 12, 3, 6, and 9 o'clock positions with applied white gold hour markers, creating perfect legibility against the pristine white lacquered surface
- White Gold Fluted Bezel — Hand-crafted fluting creates the signature light-catching ridges that have defined Datejust aesthetics since 1945, exclusively executed in precious metal
- Five-Link Jubilee Bracelet — The brand's most supple bracelet construction featuring alternating polished and brushed surfaces across five rows of links, secured by the Oysterclasp with Easylink comfort extension
- Sapphire Crystal — Virtually scratchproof sapphire crystal with anti-reflective coating on the interior surface, providing crystal-clear dial visibility from any angle
- Perpetual Calendar Movement — Self-winding caliber 2236 with instantaneous date change at midnight, 55-hour power reserve, and COSC chronometer certification for daily rate accuracy of -2/+2 seconds
- Unworn Condition — Complete with all protective films and stickers intact, representing the pinnacle of contemporary Rolex craftsmanship in as-delivered specification
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 278274 wrj · $13,050.00
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 278274 wrj
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










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