Among Rolex's contemporary offerings, the Datejust 278274 with its pink Roman numeral dial represents a striking departure from traditional colorways, commanding attention in the secondary market for its unexpected femininity paired with classical proportions. This 31mm white gold case configuration strikes the perfect balance between substantial presence and refined elegance, while the diamond-set six o'clock position adds a singular detail that distinguishes this reference from standard Roman dial variants. The pink sunburst dial creates an almost salmon-like warmth that shifts dramatically under different lighting conditions, making each viewing experience distinctly personal. Collectors particularly value this configuration for its ability to transcend traditional gender boundaries while maintaining the architectural integrity that defines the modern Datejust lineage.

Key Features & Specifications

• 31mm White Gold Case — Perfectly proportioned Oyster case in solid white gold delivers substantial feel while remaining comfortable for extended wear across various wrist sizes
• Pink Roman Diamond Dial — Sunburst pink dial features traditional Roman numerals with a brilliant-cut diamond replacing the standard numeral at six o'clock, creating subtle asymmetry
• White Gold Fluted Bezel — Signature Rolex fluted bezel crafted in matching white gold catches light at multiple angles, enhancing the case's architectural profile
• Oyster Bracelet Construction — Three-link Oyster bracelet in Oystersteel features Rolex's Oysterclasp with Easylink comfort extension system for precise fit adjustment
• Perpetual Movement — Houses the self-winding caliber 2236 with Syloxi hairspring, delivering 55-hour power reserve and Superlative Chronometer certification
• Sapphire Crystal Protection — Scratch-resistant sapphire crystal with anti-reflective coating ensures optimal dial legibility and long-term durability
• Unworn Condition — Complete unworn example retains factory protective films and maintains pristine case finishing throughout

About This Timepiece

• Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
• Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
• Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
• Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.