Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 278274 prj
- Bezel
- Fluted
- Dial
- Pink Roman
- Bracelet
- Jubilee Bracelet
- Availability
- In stock
About this watch
The pink Roman numeral dial creates an elegant contrast against the 31mm white gold case of this Rolex Datejust 278274, establishing a refined aesthetic that balances classical numerals with contemporary femininity. White gold's subtle luster enhances the dial's soft rose tones, while the fluted bezel adds architectural depth through its precisely machined grooves that catch and reflect light. The five-link Jubilee bracelet provides the perfect counterpoint to the case's precious metal composition, its alternating brushed and polished surfaces creating visual texture. This unworn example represents the Datejust's enduring appeal in a distinctly modern 31mm proportions.
Key Features & Specifications
- Pink Roman Dial — Classic Roman numerals in elegant typography against a pink sunburst finish that shifts from pale rose to deeper salmon depending on lighting conditions
- 31mm White Gold Case — Solid 18k white gold construction in the contemporary 31mm size, offering substantial presence while maintaining wrist versatility across different occasions
- Fluted White Gold Bezel — Rolex's signature fluted bezel design executed in matching white gold, featuring 36 precisely cut ridges that create the collection's iconic light-catching effect
- Five-Link Jubilee Bracelet — The classic Jubilee bracelet in stainless steel with brushed outer links and polished center links, secured by the Oysterclasp folding safety clasp
- Sapphire Crystal — Anti-reflective sapphire crystal glass provides optimal dial legibility and scratch resistance, maintaining the watch's pristine appearance over decades of wear
- Reference 278274 — Current-generation Datejust configuration featuring the robust Caliber 2236 movement with 55-hour power reserve and Chronergy escapement technology
- Unworn Condition — Complete with original protective films and stickers, representing a new example of this sought-after pink dial configuration
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 278274 prj · $13,450.00
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 278274 prj
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










Rolex Steel and White Gold Datejust 31 Watch ...







Patek Philippe Rare Handcrafts Calatrava Minu...



Audemars Piguet Neo Frame Selfwinding 34mm - ...




Vacheron Constantin Overseas Dual Time - Stee...






A. Lange & Söhne 1815 Up/Down - White Gold - ...









Richard Mille RM 53-02 TOURBILLON SAPPHIRE ⋅ ...



Omega Speedmaster Milano Cortina 38mm - Steel...




Cartier Panthère de Cartier Small Model 22mm ...





IWC Pilot Venturer Vertical Drive 44mm - Cera...





Tudor Clair de Rose Blue 26mm - Steel and Dia...

Panerai Luminor Chrono Navy Seals Limited Edi...