Introduced as part of Rolex's refined 2016 Datejust lineup, the reference 278274 represents a sophisticated evolution in the brand's commitment to proportional elegance, pairing the warmth of a pink index dial with the lustrous contrast of white gold case construction. This 31mm diameter positions the Rolex Datejust 278274 within the sweet spot of contemporary wrist presence, honoring the collection's heritage while embracing modern sizing preferences that appeal to discerning collectors seeking understated refinement. The pink dial configuration emerged as Rolex expanded its palette beyond traditional silver and black options, creating a subtle yet distinctive character that catches light with remarkable depth across its sunburst-finished surface.

Key Features & Specifications

• White Gold Case Construction — Solid 18-karat white gold case measuring 31mm in diameter, offering superior density and corrosion resistance compared to steel variants
• Pink Sunburst Index Dial — Distinctive pink dial surface with applied white gold hour markers, creating subtle color shifts under varying lighting conditions
• Fluted White Gold Bezel — Signature Rolex fluted bezel crafted in matching white gold, featuring precise geometric ridges that enhance light reflection
• Caliber 2236 Movement — Perpetual automatic movement with Syloxi hairspring and 55-hour power reserve, certified as a Swiss chronometer
• Oystersteel Bracelet Integration — Three-piece solid link Oyster bracelet with Oysterclasp and Easylink comfort extension system
• Sapphire Crystal Protection — Anti-reflective sapphire crystal with Cyclops lens magnifying the date display at 3 o'clock
• Waterproof Oyster Case — Guaranteed waterproof to 100 meters with screw-down crown and caseback ensuring optimal protection

About This Timepiece

• Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
• Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
• Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
• Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.