Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 278274 dkgro
- Bezel
- Fluted
- Dial
- Dark Grey Roman
- Bracelet
- Oyster Bracelet
- Availability
- In stock
About this watch
This unworn Datejust reference 278274 showcases Rolex's mastery in combining steel construction with white gold refinement, presented in the refined 31mm case size that bridges classic proportions with contemporary wearability. The dark grey dial creates a sophisticated canvas for the applied Roman numeral hour markers, offering a distinguished alternative to the more commonly seen white or champagne configurations. White gold's lustrous properties enhance the iconic fluted bezel's light-catching facets, while the robust Oyster bracelet ensures this Datejust maintains its reputation for everyday luxury. The dkgro dial designation reflects Rolex's internal coding for this particular dark grey Roman numeral variant.
Key Features & Specifications
- Reference 278274 Specifications — 31mm case diameter in steel and white gold construction with automatic movement and date function
- Dark Grey Roman Dial — Applied Roman numeral hour markers against a sophisticated charcoal-toned dial surface with luminescent hands
- White Gold Fluted Bezel — Iconic Rolex bezel design in precious metal that creates distinctive light reflection patterns
- Oyster Bracelet Integration — Three-link steel bracelet with Oysterclasp and Easylink comfort extension system
- Sapphire Crystal Protection — Scratch-resistant crystal with anti-reflective coating and Cyclops lens over date window
- Unworn Condition — Complete timepiece maintaining factory-fresh specifications and protective elements
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 278274 dkgro · $14,737.80
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 278274 dkgro
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










Rolex Steel and White Gold Datejust 31 Watch ...







Patek Philippe Rare Handcrafts Calatrava Minu...



Audemars Piguet Neo Frame Selfwinding 34mm - ...




Vacheron Constantin Overseas Dual Time - Stee...






A. Lange & Söhne 1815 Up/Down - White Gold - ...









Richard Mille RM 53-02 TOURBILLON SAPPHIRE ⋅ ...



Omega Speedmaster Milano Cortina 38mm - Steel...




Cartier Panthère de Cartier Small Model 22mm ...





IWC Pilot Venturer Vertical Drive 44mm - Cera...





Tudor Clair de Rose Blue 26mm - Steel and Dia...

Panerai Luminor Chrono Navy Seals Limited Edi...