Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 278274 dkgdj
- Bezel
- Fluted
- Dial
- Dark Grey Diamond
- Bracelet
- Jubilee Bracelet
- Availability
- In stock
About this watch
Against the wrist, the dark grey diamond dial of this 31mm white gold Datejust creates an immediate sense of restrained luxury, its subdued metallic surface catching light in ways that steel simply cannot replicate. The Rolex Datejust 278274 bridges the gap between everyday elegance and precious metal sophistication, pairing the brand's most recognizable case architecture with white gold's subtle warmth. Fluted bezel ridges cast precise shadows across the dial's charcoal surface, while ten diamond hour markers provide geometric punctuation points that maintain legibility without ostentation. This unworn example represents the modern evolution of Rolex's most enduring design language, scaled to contemporary preferences for refined proportions.
Key Features & Specifications
- Reference 278274 Specifications — 31mm white gold case with fluted bezel, powered by Rolex's automatic movement with date complication
- Dark Grey Diamond Dial — Charcoal-toned surface set with ten round diamonds at hour positions, creating subtle contrast against the white gold case
- White Gold Construction — Case and fluted bezel crafted from 18k white gold, offering precious metal luxury with understated presence
- Five-Link Jubilee Bracelet — Classic Rolex bracelet design in steel and white gold construction with Oysterclasp closure
- Sapphire Crystal Protection — Anti-reflective sapphire crystal with Cyclops lens magnifying the date display at 3 o'clock
- Unworn Condition — Complete with factory-fresh case, bracelet, and dial showing no signs of wear or handling
- Contemporary Sizing — 31mm diameter strikes the ideal balance between vintage proportions and modern wrist presence
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 278274 dkgdj · $14,737.80
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 278274 dkgdj
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










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