Details

Brand
Rolex
Model
Steel and White Gold Datejust 31
Reference
278274 bkrj
Bezel
Fluted
Dial
Black Roman
Bracelet
Jubilee Bracelet
Availability
In stock

About this watch

Against a black Roman numeral dial, the white gold construction of the Rolex Datejust 278274 creates a sophisticated monochromatic contrast that elevates this 31mm timepiece beyond its steel counterparts. The fluted bezel's geometric ridges catch light with precious metal brilliance, while the five-link Jubilee bracelet provides the perfect complement to the dial's classical Roman hour markers. This unworn example represents the refined intersection of traditional Datejust design elements with the premium materiality that white gold brings to the collection's most enduring aesthetic combinations.

Key Features & Specifications

  • White Gold Construction — 18-karat white gold case and fluted bezel provide precious metal luxury while maintaining the classic Datejust proportions at 31mm diameter
  • Black Roman Dial — Classical Roman numerals against deep black lacquer create timeless legibility with sophisticated contrast against the white gold case
  • Jubilee Bracelet Integration — Five-link Jubilee bracelet in steel and white gold construction flows seamlessly from case to wrist with signature comfort and flexibility
  • Fluted Bezel Detail — Iconic fluted bezel in white gold features precise geometric ridges that create dynamic light play and serve as the collection's defining visual signature
  • Sapphire Crystal Protection — Scratch-resistant sapphire crystal with anti-reflective coating ensures dial clarity and long-term durability
  • Unworn Condition — Complete unworn example retains factory-fresh surfaces, sharp case edges, and pristine bracelet links throughout
  • Reference 278274 Specifications — Current-generation Datejust 31 powered by Rolex's perpetual automatic movement with 48-hour power reserve

About This Timepiece

  • Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
  • Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
  • Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
  • Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.

Shipping & returns

At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:

Domestic Shipping:

  • Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
  • Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
  • Tracking Information: We’ll provide tracking information upon shipment.

Special Orders:

  • Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
  • Transparent Communication: We’ll keep you informed about the estimated arrival date.

General Shipping Information:

  • Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
  • Secure Packaging: We utilize secure packaging and insurance for all shipments.
  • Signature Required: A signature confirmation is required upon delivery.

Sales Tax:

Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.

We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.

Authenticity guarantee

Our Authenticity Promise

Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.

  • Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
  • Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
  • Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty

Chrono Candy Warranty

Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.

This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.

Any questions about the Steel and White Gold Datejust 31?

We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.

Text us

Own a Rolex you’re ready to part with? Sell or trade it with us.

Reviews

Buy with confidence.

5.0 on Google and Chrono24 — every review from a verified buyer.

★★★★★
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
Gil A. Chrono24 review · Audemars Piguet
★★★★★
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
Brian L. Chrono24 review · Omega
★★★★★
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”
Joseph A. Chrono24 review · Audemars Piguet