The rich aubergine dial of this white gold Datejust 31 creates an unmistakably sophisticated presence, enhanced by Roman numerals and a diamond marker at six o'clock that catches light with subtle brilliance. Reference 278274 exemplifies Rolex's mastery of color depth, where the deep purple-burgundy hue shifts between wine and plum depending on ambient lighting. The 31mm white gold case provides the perfect proportional canvas for this distinctive dial combination, while the iconic fluted bezel adds textural contrast against the smooth jubilee bracelet links. This unworn example represents one of the most visually striking color offerings in the contemporary Datejust lineup.

Key Features & Specifications

• Aubergine Roman Diamond Dial — Deep purple-burgundy dial features applied Roman numerals with a single diamond marker at six o'clock, creating elegant asymmetrical sparkle
• 31mm White Gold Case — Solid 18k white gold construction in the refined 31mm size, offering substantial presence without overwhelming smaller wrists
• White Gold Fluted Bezel — Rolex's signature fluted bezel crafted in matching white gold, creating light-catching ridges that frame the aubergine dial
• Five-Link Jubilee Bracelet — Classic jubilee construction in steel and white gold combination, featuring the comfortable and secure Oysterclasp
• Caliber 2236 Movement — Self-winding mechanical movement with 55-hour power reserve, certified Swiss chronometer with paramagnetic blue Parachrom hairspring
• Sapphire Crystal — Scratch-resistant sapphire crystal with anti-reflective coating ensures optimal dial visibility and long-term durability
• Unworn Condition — Factory-fresh example with all original protective films and stickers intact, complete with full manufacturer warranty coverage

About This Timepiece

• Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
• Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
• Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
• Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.