Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 278344RBR sdo
- Bezel
- Domed 24 Diamond
- Dial
- Silver Diamond
- Bracelet
- Oyster Bracelet
- Release
- 2020
- Availability
- In stock
About this watch
Against the wrist, this 24mm white gold case delivers the refined elegance that defines the modern Rolex Datejust 278344RBR, released in 2020 as part of the contemporary 31mm collection. The silver diamond dial catches light through carefully positioned hour markers, creating subtle brilliance beneath the domed diamond bezel's 24 precisely cut stones. White gold's inherent weight and warmth provide immediate tactile confirmation of this timepiece's precious metal construction, while the integrated Oyster bracelet maintains the collection's signature architectural presence in a more intimate 24mm proportion.
Key Features & Specifications
- 24mm White Gold Case — Perfectly proportioned Oystersteel and white gold construction with polished surfaces that highlight the precious metal's natural luster
- Diamond-Set Bezel — Domed white gold bezel featuring 24 brilliant-cut diamonds in secure settings that frame the dial with understated luxury
- Silver Diamond Dial — Sunray-finished silver surface with diamond hour markers at 1, 2, 4, 5, 7, 8, 10, and 11 o'clock positions
- Reference 278344RBR — 2020 release representing Rolex's continued refinement of the iconic Datejust design in the 31mm format
- Oyster Bracelet — Three-piece link construction with white gold center links and Oysterclasp for secure, comfortable wear
- Sapphire Crystal — Anti-reflective coating ensures optimal dial visibility while providing scratch-resistant protection
- Unworn Condition — Complete with original presentation and documentation from 2020 production
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 278344RBR sdo · $14,740.00
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 278344RBR sdo
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










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