Draped across the wrist, this 24mm white gold Datejust delivers an unexpected intimacy through its compact proportions and luxurious aubergine dial, creating a presence that whispers rather than shouts. The 278344RBR reference showcases Rolex's mastery of precious metal engineering, where white gold's substantial weight contrasts beautifully with the watch's refined 31mm case diameter. Twenty-four diamonds crown the domed bezel in perfect symmetry, while the deep aubergine face captures light with an almost wine-like depth that shifts from purple to burgundy depending on ambient conditions. Released in 2020, this configuration represents Rolex's commitment to elevating the classical Datejust formula through precious materials and gemstone integration.

Key Features & Specifications

• Aubergine Roman Diamond 6 Dial — Deep purple-burgundy lacquered surface features Roman numeral hour markers with a single diamond set at 6 o'clock, creating asymmetrical visual interest
• 24-Diamond Domed Bezel — White gold bezel set with round brilliant-cut diamonds in individual settings, providing 360-degree sparkle around the case periphery
• White Gold Oyster Case — Solid 18k white gold construction in 31mm diameter with Rolex's signature waterproof Oyster architecture rated to 100 meters
• Five-Link Jubilee Bracelet — Classic comfort-focused bracelet design in matching white gold with polished center links and brushed outer links
• Caliber 2236 Movement — Self-winding mechanical movement with Chronergy escapement, 55-hour power reserve, and -2/+2 seconds per day accuracy
• Sapphire Crystal Glass — Scratch-resistant synthetic sapphire with anti-reflective coating and Cyclops lens magnifying the date display
• 2020 Release Unworn Condition — Factory-fresh timepiece with all original protective films, representing the current generation of Rolex Datejust 31 engineering

About This Timepiece

• Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
• Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
• Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
• Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.