Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 278384RBR mdo
- Bezel
- Diamond
- Dial
- White Mother-Of-Pearl Diamond
- Bracelet
- Oyster Bracelet
- Availability
- In stock
About this watch
Bridging the gap between Rolex's classic 36mm proportions and the contemporary 28mm variants, the 31mm Datejust represents a calculated evolution in the collection's dimensional hierarchy, with the 278384RBR exemplifying this mid-size philosophy through its white gold construction and diamond-adorned aesthetic. This particular reference emerged as Rolex refined their ladies' professional offerings, pairing the traditional Oyster case architecture with the luminous depth of white mother-of-pearl dial surfaces. The marriage of steel and white gold in the case construction creates a subtle two-tone effect that distinguishes this 31mm iteration from its purely steel counterparts, while the diamond hour markers transform the dial into a constellation of reflected light.
Key Features & Specifications
- Diamond-Set Bezel — Precisely cut diamonds arranged in the classic Rolex setting, creating continuous brilliance around the 31mm white gold case perimeter
- Mother-of-Pearl Dial with Diamond Markers — Natural white mother-of-pearl surface provides an iridescent backdrop for diamond hour indices, creating depth and luminosity unique to each timepiece
- Steel and White Gold Case Construction — Robust Oystersteel foundation enhanced with white gold elements, offering durability with precious metal refinement in the 31mm diameter
- Oyster Bracelet Integration — Three-piece link construction with Oysterclasp, featuring the Easylink rapid extension system for seamless wrist adjustment
- Sapphire Crystal with Anti-Reflective Coating — Scratch-resistant crystal ensures optimal dial visibility while protecting the intricate mother-of-pearl and diamond dial layout
- Unworn Condition — Complete with original factory finishing and protective elements, representing the timepiece exactly as intended by Rolex manufacture standards
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 278384RBR mdo · $23,950.00
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 278384RBR mdo
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










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