Details

Brand
Rolex
Model
Steel and White Gold Datejust 31
Reference
178344 pudro
Bezel
24 Diamond
Dial
Purple Diamond Roman Vi Roman
Bracelet
Oyster Bracelet
Availability
In stock

About this watch

Powered by Rolex's perpetual caliber 2235, the Datejust 178344 combines white gold construction with a striking purple diamond Roman VI dial that transforms the classic 31mm silhouette into something decidedly more contemporary. This reference emerged during Rolex's exploration of colored gemstone dials in the late 2000s, when the manufacture began incorporating precious stones beyond traditional diamond hour markers. The 24mm white gold case provides the perfect canvas for the dial's purple diamonds, while the iconic Oyster bracelet maintains the collection's sporting DNA. Each purple diamond has been carefully selected and set to create a gradient effect that catches light differently throughout the day.

Key Features & Specifications

  • Caliber 2235 Movement — Self-winding perpetual movement with 48-hour power reserve, featuring Rolex's proprietary Syloxi hairspring for enhanced chronometric precision
  • Purple Diamond Roman VI Dial — Rare dial configuration combining traditional Roman numerals with purple diamonds at the VI position, creating a unique aesthetic statement
  • 24-Diamond Bezel — White gold bezel set with 24 brilliant-cut diamonds totaling approximately 0.50 carats, each stone individually selected for color and clarity
  • 31mm White Gold Case — Solid 18-karat white gold Oyster case with scratch-resistant sapphire crystal and Twinlock crown system providing 100-meter water resistance
  • Oyster Bracelet Integration — Three-piece solid link Oyster bracelet with Oysterclasp and Easylink 5mm comfort extension system
  • Reference 178344 Specifications — Unworn condition with original factory finishing, representing the pinnacle of this discontinued reference's production quality

About This Timepiece

  • Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
  • Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
  • Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
  • Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.

Contact Us

Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com

Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.

Shipping & returns

At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:

Domestic Shipping:

  • Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
  • Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
  • Tracking Information: We’ll provide tracking information upon shipment.

Special Orders:

  • Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
  • Transparent Communication: We’ll keep you informed about the estimated arrival date.

General Shipping Information:

  • Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
  • Secure Packaging: We utilize secure packaging and insurance for all shipments.
  • Signature Required: A signature confirmation is required upon delivery.

Sales Tax:

Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.

We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.

Authenticity guarantee

Our Authenticity Promise

Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.

  • Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
  • Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
  • Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty

Chrono Candy Warranty

Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.

This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.

Any questions about the Steel and White Gold Datejust 31?

We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.

Text us

Own a Rolex you’re ready to part with? Sell or trade it with us.

Reviews

Buy with confidence.

5.0 on Google and Chrono24 — every review from a verified buyer.

★★★★★
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
Gil A. Chrono24 review · Audemars Piguet
★★★★★
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
Brian L. Chrono24 review · Omega
★★★★★
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”
Joseph A. Chrono24 review · Audemars Piguet