Details
- Brand
- Rolex
- Model
- Steel and White Gold Datejust 31
- Reference
- 178344 rfo
- Bezel
- 24 Diamond
- Dial
- Dark Rhodium Floral Motif
- Bracelet
- Oyster Bracelet
- Availability
- In stock
About this watch
Dark rhodium's botanical artistry meets white gold precision in this 31mm Datejust 178344, delivering substantial wrist presence through its steel and white gold construction and twenty-four diamond bezel that captures light with every gesture. The floral motif dial creates depth and texture against the rhodium backdrop, while the classic Oyster bracelet ensures this reference maintains the architectural integrity Rolex perfected in this mid-size format. At 31mm, the white gold case strikes an ideal balance between presence and elegance, making the Rolex Datejust 178344 a distinctive choice for those seeking botanical beauty within horological precision. This unworn example represents the collection's commitment to decorative sophistication without sacrificing the tool watch DNA.
Key Features & Specifications
- Reference 178344 Specifications — 31mm white gold case paired with steel construction, creating the two-tone aesthetic that defines this mid-size Datejust variant
- 24-Diamond Bezel — White gold setting houses precisely cut diamonds that frame the dial with measured brilliance, elevating the overall composition
- Dark Rhodium Floral Motif Dial — Botanical pattern etched into the rhodium surface creates visual depth and texture, offering a feminine counterpoint to the robust case architecture
- Oyster Bracelet Integration — Three-link steel bracelet with brushed center links and polished outer links, secured by the Oysterclasp mechanism
- Unworn Condition — Factory-fresh example retaining original protective elements and unworn case finishing throughout
- Automatic Movement — Self-winding perpetual movement with date display positioned at 3 o'clock, maintaining the classic Datejust layout
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the Steel and White Gold Datejust 31?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
Steel and White Gold Datejust 31
Ref. 178344 rfo · $17,382.20
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
Steel and White Gold Datejust 31
Ref. 178344 rfo
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










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