Details
- Brand
- Rolex
- Model
- 950 Platinum Day-Date 40
- Reference
- 228396TBR drsmip
- Bezel
- Bezel
- Dial
- Dark Rhodium Index
- Bracelet
- President Bracelet
- Availability
- In stock
About this watch
Among Rolex's most prestigious offerings, the platinum Day-Date 40 with dark rhodium dial commands exceptional reverence within collecting circles for its understated elegance and precious metal construction. This reference 228396TBR represents the pinnacle of contemporary presidential luxury, combining the collection's signature dual calendar complication with the mysterious depth of rhodium's charcoal-grey surface treatment. The 40mm platinum case delivers substantial wrist presence while maintaining the architectural proportions that have defined presidential authority since 1956. In unworn condition, this example showcases Rolex's mastery of precious metal finishing and dial craftsmanship.
Key Features & Specifications
- Platinum Construction — 950 platinum case and President bracelet provide exceptional weight and durability, with platinum's natural resistance to tarnishing ensuring lasting brilliance
- Dark Rhodium Dial — Sophisticated charcoal-grey surface treatment creates depth and legibility while maintaining elegant restraint against the platinum case
- Day-Date Complication — Instantaneous day and date display at 12 and 3 o'clock positions, with day spelled out in full through cyclops-magnified aperture
- President Bracelet Integration — Semi-circular three-piece link construction with hidden Crownclasp provides seamless integration with the 40mm case architecture
- Sapphire Crystal Protection — Anti-reflective coating on both surfaces ensures optimal dial visibility while protecting against scratches and impact
- COSC Chronometer Movement — Self-winding caliber 3255 with 70-hour power reserve and Rolex's proprietary Parachrom hairspring for enhanced accuracy
About This Timepiece
- Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
- Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
- Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
- Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: chris@chronocandy.com
Chrono Candy is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.
Shipping & returns
At Chrono Candy Watches, we strive to provide a fast, reliable, and transparent shipping experience. Here’s what you need to know:
Domestic Shipping:
- Free & Fast: Enjoy complimentary Priority Overnight Fully Insured Shipping on all domestic orders.
- Quick Dispatch: In-stock items typically ship on the same business day for verified payments received before 4 PM PST.
-
Tracking Information: We’ll provide tracking information upon shipment.
Special Orders:
- Order Fulfillment Time: Special orders require 5-10 business days for processing and shipment.
- Transparent Communication: We’ll keep you informed about the estimated arrival date.
General Shipping Information:
- Pre-Shipment Inspection: Every watch undergoes a rigorous inspection by our expert team for accuracy, functionality, and condition.
- Secure Packaging: We utilize secure packaging and insurance for all shipments.
- Signature Required: A signature confirmation is required upon delivery.
Sales Tax:
Sales tax applies to shipping and handling fees for orders shipped to addresses within the state of CA.
We strive to provide a fast, reliable, and transparent shipping experience. If you have any questions regarding shipping or specific delivery timeframes, please contact our customer service team.
Authenticity guarantee
Our Authenticity Promise
Every watch sold by Chrono Candy is 100% authentic, thoroughly inspected by our expert team, and accurately described. We stand behind every timepiece with our comprehensive verification process.
- Expert Authentication — Each watch undergoes a multi-point inspection by certified watchmakers
- Documentation Verified — All papers, cards, and serial numbers are cross-referenced and validated
- Fully Insured Shipping — Every shipment is fully insured with signature confirmation
Warranty
Chrono Candy Warranty
Our new model watches come with a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
This warranty does not cover loss, theft, water damage, or misuse. For warranty service, contact us at chris@chronocandy.com or call (310) 363-0481.
Any questions about the 950 Platinum Day-Date 40?
We’re always happy to talk watches. Ask for a live video, more photos, or a trade quote — a real person answers.
Own a Rolex you’re ready to part with? Sell or trade it with us.
Ask about this watch

Rolex
950 Platinum Day-Date 40
Ref. 228396TBR drsmip · $100,870.00
Faster by text: (310) 363-0481
Purchase request
Tell us what you’d pay. We’ll check our stock and our dealer network and come back with options.

Rolex
950 Platinum Day-Date 40
Ref. 228396TBR drsmip
No obligation. Faster by text: (310) 363-0481
Reviews
Buy with confidence.
5.0 on Google and Chrono24 — every review from a verified buyer.
“Great dealer. The watch was exactly as described (mint condition). Communications were fast and super easy.”
“Watch was shipped out same day as the payment sent, the dealer responded to any questions in <2 hours, and everything arrived next day, well-packaged, and as described.”
“Very good communication, very professional, confirmed authentic watches via dealer as well as chrono certification, and good selection. Recommend”










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